Top panel: man smiling, caption reads “me clicking an ich iel post”. Bottom panel: man sad, caption reads “then remembering I can’t read German”.
Top panel: man smiling, caption reads “me clicking an ich iel post”. Bottom panel: man sad, caption reads “then remembering I can’t read German”.
The meme is a reference to a popular German YouTube channel, called “Held der Steine” (basically translates as “Hero of Bricks”).
On the channel, a guy shows off building block sets which you can then also buy in his accompanying shop. Up until a few years ago, it was almost exclusively Lego sets. Then Lego sent him a mail that his channel logo, which contained a Lego-like brick shape, violated the Lego trademark.
At a later point, they also demanded videos of him to be taken down where he had colloquially referred to building block sets from other manufacturers as “lego”, as we often do in German.
And yeah, this did not go down well, so now the guy mostly shows off building block sets from other manufacturers and frequently highlights how insanely expensive Lego is in comparison.
Don’t forget he also highlights the bad quality in comparison to the price.