Bild is publishing articles which represent the general cultural undertone other newssites / papers (taz, Zeit, Tagesschau) don’t openly write about. It is the perfect representation for German chauvinism without that liberal, worldly framing with academic decor, which middle class germans want to see themselves as.

Bild is often described as a paper for the dumb and lumpenprole, but it doesn’t differ in content to other currents in the German media landscape.

Overall, the overton window is quite small, smaller than what I think is currently happening in the US.