Three things are no secret: 1) Elon Musk benefits more than any other individual from Tesla’s success, 2) Elon Musk has gotten extremely involved in political matters (emphasis on “extremely”), and 3) many people won’t buy Tesla products because of those first two facts.

New research from JW Surety Bonds finds that 1 out of 4 Americans “avoid Tesla’s technology due to their opinions on Elon Musk.” That’s a full quarter of the US public that won’t consider great electric vehicles, including the best selling vehicle in the world, because of Musk’s highly abnormal involvement in US politics.

Before we get to more of the research, it should also be noted that Musk has been getting more and more involved, including in highly abnormal and extremely right-wing ways, in European politics — in the UK, Italy, Germany, and other major auto markets. Without a doubt, this is starting to impact consumer behavior in Europe as well.

I can’t think of anything else as significant in consumer product sales. Yes, there are some other highly politically engaged business people, but they aren’t so directly involved or tied to significant mass-market products. (I’m not counting the MyPillow guy, for example.) There are founders and CEOs of major corporations who are known political actors, but not so openly and loudly that they draw widely significant scrutiny or tarnish the brand they represent.

  • Ulrich_the_Old@lemmy.ca
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    4 days ago

    If you are not self aware enough to be embarrassed that you are driving a cybertruck do not worry, everyone who sees you driving it is embarrassed for you.

    • Snapz@lemmy.world
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      4 days ago

      Cybertruck drivers must truly believe that everyone around them is so happy and impressed. As they look in at all other drivers on the road, they all have huge, incredulous smiles on their faces… Of course it’s fully because everyone they are seeing is mid laugh when they see the jackass that dropped over $100k on that divorced dad tramp stamp of a car. So people burst out laughing at that rusty death machine that permanently breaks if you take it through the carwash. The owners have trouble reading emotion in faces though, so they must just feel like a million bucks as they arrive home, grab the items they went to pickup at the store (ED meditation and father’s day greeting cards they are forging to send to themselves) and the trunk severs their coke pinkie with the long fingernail.

        • Snapz@lemmy.world
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          3 days ago

          “Turned it into” buddy, it never was going to be. Elkins bullshit is just that, bullshit. Was always a bait and switch.

          “Just 2 more years…”

  • ExtremeDullard@lemmy.sdf.org
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    5 days ago

    Count me among the boycotters. Musk has made it all but certain I’ll never ever buy any product or service he benefits from if I can avoid it.

    Also…

    Musk’s highly abnormal involvement in US world politics

    There. FTFY.

  • m_f@midwest.social
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    5 days ago

    A family member had a deposit down on a Cybertruck and was ready to buy one. They canceled their deposit and bought a different EV because of how much they despise Elon now, so it’s not just sour grapes from people that couldn’t/wouldn’t buy one anyways.

    • Nollij@sopuli.xyz
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      5 days ago

      It may be difficult to really say who’s part of that group. Years ago, I definitely wanted a Tesla. Would I have been part of that group at that time? Then the downsides started to show up. Poor QA. No independent repairs. Expensive repairs and poor warranty coverage. Their vision of a car controlled by an app. Then Musk went insane.

      Then later, when I was in the market for a new car, I didn’t seriously consider a Tesla. I looked at them briefly to make sure I wasn’t missing out on something big, and found the options to be lackluster. I ended up buying a Bolt.

      Would I have bought a Tesla, were it not for Elon’s political actions? TBH, probably not. The repairs thing really turned me off. Even though it’s largely theoretical (I’ve yet to find an independent EV mechanic), it’s very important that I have the possibility.

    • Laurel Raven@lemmy.zip
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      4 days ago

      I genuinely don’t get when they say “haters are just jealous they can’t afford it”… Like, no? Seriously? Do you see them hating on Lamborghinis or Ferraris? It doesn’t make any sense.

    • Rai@lemmy.dbzer0.com
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      4 days ago

      At least they also don’t have to put their car into CAR WASH MODE to not brick it getting a clean hahaha

  • Critical_Thinker@lemm.ee
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    4 days ago

    Open source self driving tech is out there and works in cars from toyota, honda and many other domestic and foreign manufacturers.

    Tesla is shit.

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    4 days ago

    Right. Because that’s the ONLY reason we aren’t buying Tesla shit. It has nothing to do with the cost of everything sky rocketing.

    • bitchkat@lemmy.world
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      4 days ago

      Then that is the reason that you are avoiding them. They know you aren’t buying. What’s important here is the people that can afford a Tesla but are choosing to look elsewhere because of Elon. This includes repeat customers as well.

    • _bcron@midwest.social
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      3 days ago

      You can still blacklist Twitter and any lazy ass ‘journalists’ that make an article based on a Twitter post and hotlink to said post. Many ways to say fuck Elon Musk

      Edit: also Reddit. Fuck spez

      Edit: also Facebook. Fuck Zuck. Glad he can finally afford to put pubes on his head tho

  • vga@sopuli.xyz
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    4 days ago

    Yeah at this point I’d rather get rid of my Tesla, but unfortunately I’m not rich enough to just willy nilly change cars because I don’t like the owner of its manufacturer.

    Car manufacturers are a weird bunch. Like take Henry Ford for example, total nazi sympathizer. Or Volkwagen, from none other than Mr. Hitler himself.

      • vga@sopuli.xyz
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        23 hours ago

        An EV that fits a family of four with at least the quality of a Tesla? Yeah I think this would mean I pay about 10Keuros for the change.

  • AlexWIWA@lemmy.ml
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    4 days ago

    They’re also not good cars. There’s no reason to buy a new one in 2025

    • Semi-Hemi-Lemmygod@lemmy.world
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      4 days ago

      Even if they fired Elon tomorrow I wouldn’t buy one for this reason. A few years ago they were the only viable option for an electric car, so people overlooked a lot to get one of them. But now there’s a ton of electric cars and even more coming out in the future. Why would I go with a company that’s had pretty significant issues over one from a company with more experience building cars?

      • AlexWIWA@lemmy.ml
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        4 days ago

        Exactly. There’s no need to tolerate body panel issues, awful interiors, bad QC, lack of replacement parts, and dangerous welds now that I can get a used electric Porsche for a similar price.

    • tempest@lemmy.ca
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      4 days ago

      Even now I’m pretty sure they have one of the best if not the best drivetrains. The problem is everything else is total trash and you won’t be able to fix it if anything goes wrong

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        4 days ago

        That’s the thing that sucks. Engine tech is incredible. Everything else is miserably and embarassingly bad. Even if Elmo wasn’t such a colossal fucking bigot, I would never consider getting a Tesla for the asking price, or used

        • Excrubulent@slrpnk.net
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          4 days ago

          What’s special about their engine tech? Electric motors are a very mature technology, so I’d like to hear some details about this.

        • AlexWIWA@lemmy.ml
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          4 days ago

          In 2014 I would have if I really needed an EV, but these days I can just get an Audi.

      • AlexWIWA@lemmy.ml
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        4 days ago

        Fair point. I have considered Tesla swapping a Prius because it would be hilarious

  • RoidingOldMan@lemmy.world
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    5 days ago

    Sad that it’s only 25%.

    I can’t think of anything else as significant in consumer product sales.

    Some people may still be boycotting Chick Fil A and Hobby Lobby. Though I doubt if it’s 25%.

    • DarkFuture@lemmy.world
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      5 days ago

      I still boycott Chic-Fil-Subpar.

      I’ve had it for free a couple times and I cannot understand what the hype is all about. I can go down the street to a mom and pop place and get a way better chicken sandwich for the same price and I don’t have to wait in a line wrapping around the block. It’s definitely some cult behavior.

      But yeah, I have LGBTQ people in my life so I don’t need to support an anti-LGBTQ corporation. Unfortunately, most Americans like tasty treats and shiny objects more than morality or accountability.

      • grysbok@lemmy.sdf.org
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        4 days ago

        Yep, I don’t eat at Bigot Bird, either.

        I have good memories of eating there with my dad in the 90s and I guess it was fine? But I know better now and I’m too queer for their BS.

        I’d break my “don’t eat X animal species” dietary restrictions before I ate there.

    • officermike@lemmy.world
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      5 days ago

      I’m still among those people. On the rare occasion that I am presented with no option for food other than Chik-Fil-A, I find their food disgusting. I only have two data points - nuggets and hash browns - and both were excessively greasy, bland turds.

      My girlfriend’s mom gifted her a Hobby Lobby gift card. We regifted it back to her the following year.

      • octopus_ink@lemmy.ml
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        5 days ago

        I only have two data points - nuggets and hash browns - and both were excessively greasy, bland turds.

        I fully support folks boycotting Chik-Fil-A, but you went to a store known for their chicken sandwiches and then got other things. Their sandwiches are basic but good. I don’t enjoy their nuggets or hash browns either.

    • Jessica@discuss.tchncs.de
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      5 days ago

      I kinda hate that Elon is the issue for 25% of people and not the fact Tesla is using regular cameras instead of LiDAR

      • DrinkMonkey@lemmy.ca
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        5 days ago

        Not sure about the value of LiDAR, but their inability to integrate ANY multimodal sensors (RADAR or even SONAR parking sensors which are no longer on ANY of their vehicles) points to either an unwillingness/inability to solve the engineering problem of integration, penny pinching, or both. I bought a demo Model 3 in 2019 (it’s a 2018) which has ultrasound sensors (for now? It used to also have RADAR) and as our family has grown a Y would be a much better fit for us. But no chance I’m buying another Tesla.

        • AlexWIWA@lemmy.ml
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          3 days ago

          It’s crazy that my decade old car has better sensors than every Tesla on the road

        • Laurel Raven@lemmy.zip
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          4 days ago

          Do you mean the model used to have RADAR, or your particular car? If the latter, did they actually disable it with a software update?

          • DrinkMonkey@lemmy.ca
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            4 days ago

            My Model 3 shipped with front facing RADAR, and continued to make use of it until a software update disabled it. That was some time in 2024, I believe. New Teslas (forget when it started) all omit the front facing RADAR and the ultrasonic parking sensors. I believe the Model X still retains some ultrasonic sensors for its “falcon wing” doors to avoid obstructions.

    • Eatspancakes84@lemmy.world
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      4 days ago

      Probably at least another 25 percent of people would not consider Tesla products at all due to misinformation from the oil and gas lobby. Then at least 50 percent cannot afford Tesla. Certainly there is overlap between these groups, but still I am pretty sure that Elons political hobby is costly to Tesla. Unfortunately, whatever Tesla may lose in future revenue, he gains back through crypto pump and dump schemes.

      • Tja@programming.dev
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        4 days ago

        The problem is also that the typical tesla customer was progressive or left leaning, a group which greatly overlaps with the people he pissed off. Plus he doesn’t seem to have pickud up a to of potential customers on the right, they seem to tolerate him at best.

    • reddig33@lemmy.world
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      4 days ago

      That would be me. I don’t shop at either. Neither do my friends or family. Don’t give money to companies that use it to actively persecute you and your friends.

    • bitchkat@lemmy.world
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      4 days ago

      I don’t go to Chick Fil A because their chicken is gross and soggy. But I still wouldn’t eat there if it was good because the company is gross.

    • _bcron@midwest.social
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      3 days ago

      My (now) wife had a poster of the Roadster in her bedroom when it was a concept car and she was in her teens. Her parents eventually got a Model S but now they talk about how embarassed they feel driving it around. She must’ve had that poster from back when Elon was just that balding kid from Paypal lol

  • Shacktastic@lemy.lol
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    5 days ago

    I can’t boycott Tesla because of Musk because their reputation for poor build quality and horrific servicing means I wouldn’t even consider them to begin with. That and I want my control stalks.

    • buzz86us@lemmy.world
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      4 days ago

      Yeah I’ve been pissed off with elon since he turned project redwood into a cash grab… $37500 is a goddamn ripoff.