The design is very human

This. I remember that one video by LTT where he tried searching for a flight and he got a way higher price on the standard browser compared to the one with no personal accounts/cookies.

If I use search engines, be it to find opinions on a topic or as you said an insurance, I want those sorted by factors like the date it’s been created and maybe the reputability of the source. Not what the algorithm thinks I want to see or I should see in “its” opinion.