

What word do they want to unambiguously represent that concept now?
“Literally, not figuratively”, said in a Sterling Archer voice.
The use of literally in a fashion that is hyperbolic or metaphoric is not new—evidence of this use dates back to 1769. Its inclusion in a dictionary isn’t new either; the entry for literally in our 1909 unabridged dictionary states that the word is “often used hyperbolically; as, he literally flew.”



Scientific Reports did not have what one would call a sterling reputation prior to this. Mathematical physicist John Baez wrote,
Flavio Nogueira in the comments: