He got screwed pretty hard by MS. Signed an exclusivity deal to move to Mixer in 2019 and then Mixer got 86’d in 2020. He lost almost all of his viewership and has recovered a very very small portion since moving back to Twitch and Youtube.
https://www.svg.com/1982776/why-ninja-lost-98-percent-viewers/












I understand the academic roots and I’m sure the paper it was coined in is top tier sociology. But we have got to stop labeling bad shit as masculine, it only amplifies the behavior. The dude 6" off your bumper is not going to hear “petro-masculinity” and have a quiet contemplative moment about carbon emissions and road safety. He’s going to feel scolded, hear that you’re triggered and frightened of his masculinity, and then he’s going to start driving even more aggressively out of spite. And nobody will stop him, because nobody with the power to do so cares. Hell, the cops themselves are often the ones who drive like this.