I am a degrowther, but people keep telling me it’s hard to create media communications campaigns for degrowth and that advocating for it is “political suicide.” As if endless cancerous growth isn’t political suicide already. I’m told people want growth and we should use a different name for degrowth and that we should make it palatable to the public. But degrowth is quite literally a critique of growth. Without this critique, it’s just liberal wishywashing for a better future. So I’m at an impasse here. How do we talk about meaningfully talk about degrowth without watering down the message?