Loss in terms of money or efforts. Could be recent or ancient.
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Target’s failed expansion into Canada. It’s taught as a case study on what not to do in business schools now.
It was so weird when Target opened in my city. Everyone was pumped for the great deals Americans are always on about. The grand opening comes, and it was basically just a super expensive Walmart with half the products out of stock. Then they closed without notice like a month later. Employees came in the morning to open up and there were chains on the doors.
