Well, if he means tech companies that generally get smothered by unfair competition due to tech monopolies, as I believe he does, he is right to refer to them as the little guy.

Also let’s not forget that he is the tech CEO of a company which offers great products that don’t harm users, that raised tons of money for other nonprofits in the privacy space and that ceded control to a nonprofit to ensure they stay consistent with those values. He is for sure not a regular Joe, but comparing him to a regular corporate CEO is disinformation IMHO.