“All of these things are in service of kind of the same project, which is emboldening traditional masculinity,” one expert said.

Summary

In 2024, conservative-leaning online spaces emphasizing traditional masculinity gained mainstream influence, driven by figures like Joe Rogan and trends like the “tradwife” movement.

Platforms like X, under Elon Musk’s ownership, became hubs for anti-“woke” sentiment, while podcasting further amplified right-wing ideas.

This cultural shift mirrored Trump’s election victory and reflected backlash against progressive gender norms.

Though some view these spaces as promoting traditional values, critics warn of growing misogyny and radicalization in the “manosphere.”

The rise of such spaces highlights deepening political polarization online.