EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Daft_ish@lemmy.worldEnglish
    81·
    6 months ago

    This is some of the most corpo boot licking drivel I’ve read in a long time. It sounds like someone who has been locked in a tiny cell and forced to watch shareholder presentations on repeat. Only to be released when they can explain why all people want to be marketed to.

    Pay extra for a non-ad experience? Ad preference?

    Get the fuck out, and stop making shit ass mobile games.