Use of the #Fediverse & Mastodon by government agencies offers a new paradigm in public sector communication, marked by increased security, autonomy, and inclusivity. However, it also brings challenges in terms of reach and complexity.
As the digital landscape evolves, it is crucial for #government agencies to stay informed and agile, adapting their communication strategies to serve the public effectively and responsibly. The decision to use platforms like Mastodon should be a considered one, aligned with the broader goals of transparency, engagement, and public service.
Numerous social media management platforms like Buffer, @Publer@mastodon.social and Fedica support cross-posting to Mastodon. This could be used to mirror content already being posted to agency accounts on X or similar feeds. Chances are the social media team can easily add a Mastodon channel to their existing workflow.
Onboarding and integration advice is freely available from IFTAS (that’s us), a nonprofit trust and safety organisation focused on supporting a safe and civil Fediverse. Traditional public affairs services are available from agencies like Dewey Square Group and other PR and social media consultants.
If you’d like to learn more about how operating an ActivityPub service could benefit your public messaging, contact IFTAS for a free consultation: https://about.iftas.org/contact/ .