Instagram is a full on ad platform and has been for a long time.

The fact that my Facebook timeline had become a pretty steady ratio of 1 ad:1 suggested post which is essentially an ad):1 post from either someone I follow, a group post from a group I’m in, or a post from an account that I liked or a few other ad-like types of posts, meant I only saw content I wanted on one or two posts out if every 20 or so posts in my timeline and I rarely saw important posts from friends. That was one of many reasons I left last year.

They don’t slip into Instagram. They are invited in and shoved down the throat of those that still somehow use that garbage. Fuck meta.