To be fair that’s literally what’s happening. Google at this point by their own admission has an inferior search product that is intentionally worsened so that users are pushed to be more likely to make multiple search queries which creates more ad impressions. They maintain their dominance despite this mainly because they control the most widely used web browser on desktop and mobile and then pay billions to be listed as the default provider with heavy integration on the next two most popular browsers. Literally all of this was disclosed during their antitrust trial