I want to be very clear on the studio-wide stance on generative AI, because I know there are many questions about where we stand. We are a craft studio. Our games are made by incredibly talented people, and we do not believe in a world where technology replaces the creativity of humans.

At Creative Assembly we do not use generative AI to create game assets, including AI-generated art. We demand the same of any external developers we work with. The situation with Shogun 2: Complete Edition is being investigated.

I’m sure we will hear what happened, and they won’t just “forget”…