But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

    • UnderpantsWeevil@lemmy.world
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      9 days ago

      The ship was never at that port.

      Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

    • James R Kirk@startrek.website
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      9 days ago

      I know he’s just selling the platform to AI companies, but it’s an odd take considering they’ve been moving away from being a message board and towards being just another content feed for years now.

      • IndescribablySad@threads.net@sh.itjust.works
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        9 days ago

        Looked up some information a bit ago and found Reddit using AI written answer pages to aggregate information. Which- why? The information was already indexed by a search engine, the sole reason I landed on this page. Why are you offering me secondhand, watered down information written by your idiot machine when I can instead read sourced accounts with citations?

        It’s interesting to know that you can do this, but I could not care less about a machine’s perspective on what is or is not the prevailing opinion. Moreover, it completely contradicts your stated goal, you perjurious pool of feculence.

      • Ledericas@lemm.ee
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        9 days ago

        They became Facebook 2.0. also interesting they block Facebook and FB as a term now too.

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    9 days ago

    Half of the comments are from bots and everyone gets autobanned.

    Reddit is quite literally on autopilot

    • Ledericas@lemm.ee
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      It’s being propped up by AI and bots currently, at some point he must’ve realized that he banned too many people, and he couldn’t openly unban them to restore the numbersz so he went the Meta route

  • pelespirit@sh.itjust.worksOP
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    He didn’t say entirely or how many, lol. If there’s 2 humans writing, it’s technically still, “It’s the place you go when you want to hear from people.”

    • huppakee@feddit.nl
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      9 days ago

      Exactly what I thought, cause a lot of comments are from bots and even the ones that appear from humans aren’t necessarily humans. How can you say it remains like it is now and it is written by humans at the same time?

      • N0t_5ure@lemmy.world
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        9 days ago

        The site is loaded with engagement bots, and that has increased exponentially in the last year. Before I left, I was constantly getting pinged with inane questions to try to elicit a response (engagement). So much different here.

        • huppakee@feddit.nl
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          9 days ago

          I’d say the content will forever remain “human written content”, but also that it being once written by a human doesn’t mean the repost is a valuable addition to reddit.

    • D_C@lemm.ee
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      9 days ago

      Wow, that’s a bit unfair. What has he ever done to show he’s a lying, money grabbing, scummy piece of shit?

    • boonhet@sopuli.xyz
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      9 days ago

      Remember how corporations are people? Well, bots can be human if you pay enough.

  • RvTV95XBeo@sh.itjust.works
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    9 days ago

    brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots

    • ILoveUnions@lemmy.world
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      9 days ago

      “exploring” meaning they’ve been doing it for more than 5 years already and just got another incentive to continue doing so

  • RememberTheApollo_@lemmy.world
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    9 days ago

    If we don’t look for bots, there aren’t any. Sounds more republican every day. If we don’t record covid deaths, there aren’t any.

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      Any text based sub hitting all regularly is full of AI slop and sensational stories. Wouldn’t be like this is Aaron were still around.

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    Maybe he shouldn’t have permabanned all of us power users after the Inauguration. He might have some active humans posting if he hadn’t let the DOGE Goblin intimidate him into firing all of his best posters, the ones who built Reddit into what it was over the past decade. WE were Reddit, not bots, and now we’re gone, and only the bots remain.

    Good job, Spez.

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        People here don’t commonly wish for your death while insulting your grandmother. It’s peaceful.

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          I’ve had something close to this coming from the good folks of hexbear when I said I was french. Apparently I am barred from talking about imperialism because of my citizenship

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      they were already on the 4th purge by the time i was permaban in feb, from nov-5th. and then im guessing they switched to using more insidious shadowbans, so people wont notice huge drop in users at once if its done randomly by AI, and shadowbans to alert the accounts that they are banned too.

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    8 days ago

    I’m guessing he hasn’t browsed his own site recently then.

    Probably nothing there to interest him since they banned /r/jailbait

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      For me it was a few hours ago. My first profile got banned for “inciting violence” cause I said “fuck trump and Obama”. And just got my other account banned for inciting violence but they deleted the comment so I can’t tell you what exactly I said, but it’s not in my nature to actually advocate for violence.

      I believe I was followed around by some trumptard, cause I’m a pretty out and loud leftist. I’m not going through the trouble of creating another one as I have been using it very infrequently since discovering boost for Android. Plus I don’t want to help them pad their numbers, or be at the wim of some ai system that doesn’t even read the comment and just auto bans.

      • stoly@lemmy.world
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        Conservatives absolutely gamed the reporting system. I once got a hit for standing up for gay people (I am one) because I summarized and ridiculed someone else’s comment that was anti gay. It was a honeypot.