The line art looks like the building of the oldest currently operating McDonald’s, which opened in 1953, although the ad copy gives a different location that opened in 1958, so this menu has got to be around 58 64 (see post from scmstr@lemmy.blahaj.zone in thread). There were some older McD’s but they are gone. The 1953 location was the first building that used the golden arches as a shtick.

This is what the 1953 building looked like in 2017.

LRDtTbXCJbS2xOq.jpg

Before it got into the whole hamburger and fries thing, McDonald’s sold BBQ in the 1940’s, with the ad tagline, “McDonald’s Famous Barbecue”.

  • calliope@retrolemmy.com
    10·
    16 days ago

    I don’t think I’ve ever seen that McDonald’s logo with the line through it, like a silhouette of the building! Looks like it was used until 1968.

    Really puts the current “Golden Arches” into perspective. No pun intended.

    • EnmebaraGuesser@piefed.caOPEnglish
      2·
      16 days ago

      Good spot, I didn’t even notice the logo line!

      The little building off to the side, in the photo above, is a mini McD’s museum that the company built. Seems like this store wasn’t financially worth keeping open, but restored it for history reasons.

      With low sales, damage from the 1994 Northridge earthquake, and the lack of a drive-up window and indoor seating, the restaurant was closed, and McDonald’s planned to demolish it and incorporate some of its features in a modern “retro” restaurant nearby. … With both the public and preservationists demanding the restaurant be saved, McDonald’s spent two years restoring the restaurant and reopened it. The restaurant now features an adjacent museum and gift shop housed in a replica of the original McDonald’s location in San Bernardino.